How To Define Your Ideal Client

Defining your ideal client can be difficult but is an important step in narrowing down your niche. When you can clearly define who you are marketing to you can not only better serve but better attract your ideal client. Need help defining your ideal client? Try asking the following questions and create an ideal client profile!
IDEAL CLIENT PROFILE
1. What are your ideal customer’s goals and values?
2. What are the demographics of your ideal customer? (BK: such as age, marital status, income...)?
3. What are his or her challenges and pain points?
4. What would be his or her objections to buying your product or service?
5. Where does your ideal customer get his or her information? (Instagram, Pinterest, etc.)
6. Who am I best suited to serve? What specific skills or solutions do I have to offer?
7. Who would I ideally like to work with?
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