3 TIPS FOR SELLING CONFIDENTLY

Why do so many entrepreneurs struggle with feeling comfortable selling? For most people, sales is a pushy, aggressive and uncomfortable process. A process with one goal, to close the sale. No wonder we don’t love selling. Who likes to be pushy and aggressive?

However, sales are just the opposite. It is a chance to understand the challenges clients are facing, to offer solutions, and not to invest in whether they buy or not. Sales are about your client – not about you. Your job is to share the information. If they buy it, great – and if not, then oh well. The moment you invest in closing, you make the sale more about you than it is about them. So how do we move past the mindset we were all trained to believe about sales and sell confidently?

KNOW YOUR "WHY"

Do you know why you do what you do? What motivates you? Knowing your "why" increases your confidence when speaking to a potential client for the first time. For example, my why is, "To help free-spirited creative women use their skills and talents to make a full-time income working for themselves." Knowing this is a reminder to focus on the person and less on the closing sale. BYE- sleazy sales pitch and hello connection!

BELIEVE YOUR VALUE

Do you believe in what you have to offer? Does what you have to give actually work? If you are downplaying your time, prices, and efforts it could be that you don't believe the value of your service. Maybe you struggle with imposter-syndrome or perhaps were a little eager in releasing something new before you were confident. Whatever the case might be it is important to believe in what you are offering. If you don't believe in yourself then how could they? Mindset tip: Try writing out all your fears about closing a sale on one side of a sheet of paper and on the other side write out a positive reframing. For example: "I am afraid I won't be able to help my client," changes to "I am an experienced professional capable of helping others with my skills."

VISUALIZE & RELEASE THE OUTCOME

Visualize a positive outcome before your next sales call. Don't go into your calls imaging the worst possible scenario. Choose to believe a positive outcome will take place and then release the outcome. Sell from a place of power rather than a place of need. Meaning you cannot be more invested in closing the sale than you are in helping your client.

My favorite advice I once heard from a coach is to sell your program like you are talking about your favorite Netflix show. What a great mindset shifting from lack to abundance. Rather than thinking "I need this sale," instead try "I have so much I can offer."

What has caused you to purchase a program or coaching in the past? What was different? Comment below!

Still have questions? I have free business audits! Simply click courtneyclucas.com to schedule a free call. I can't wait to meet you!