5 Ways to Make Your Holiday Marketing Stand Out

The Holidays are upon us which means competition is fierce. Let's make sure you stand out from the crowd!

1. Get creative & grab attention

During the holiday season, potential clients are overwhelmed with emails, mailers, catalogs, social posts, and other communications from brands. In order to bring your brand front and center, you must immediately catch and hold the customer’s attention. One way to do that is to increase the number of touchpoints you have with your ideal client. For example: If you usually post on FB and Instagram make sure to utilize all the resources available to you on those platforms. Switch up the way you post by adding video, reels, or stories. At the end of the day make sure it is something unique and special.

2. Utilize what sets your brand apart

Your marketing pieces shouldn’t be the only things that stand out from the competition—your brand itself should, too. Consider what makes your company different from competitors and let your audience know.

Clients are drawn to the unique aspects of a brand—what makes them more personable or what aligns with their own values. Maybe you give back to local causes or speak to a very targeted client pain-point. Every brand has its own unique elements, so broadcast those to your audiences to let them know what you’re about!

3. Think about the client

It’s tempting to explain and list out all the aspects of your services to potential clients, but think about things from their perspective. What would you want to know? What would attract you to trust a brand and use their services? Shape your marketing messages around what your services can do for your potential clients and how they will benefit from working with you. Focus on the desired results. Oh, and throwing in a few testimonials never hurts too.

4. Tell a story

The holidays are a particularly emotional time of year. Your potential clients are bound to feel many strong emotions, such as gratitude, hope, nostalgia, delight, reflection, celebration, and togetherness. Using these emotions can add a special element to your campaigns and directly align with how they feel to create a more positive impression. Consider your audience and choose a few emotions or holiday sentiments that are most likely to resonate with them.

5. Keep up with your content strategy

Throughout the holiday season, all too many brands take a sales-heavy approach and overwhelm potential clients with endless discounts and promotions. Alternately, by sharing informative, inspirational, and seasonal content, your brand can stand out from the noise.

Content proves your value to potential clients and engages them instead of merely selling to them. Create a deeper connection and make sure you don't halt marketing altogether. The holidays are the perfect time to share special, themed content. There are plenty of options to choose from, including holiday gift guides, recipes, how-to videos for DIY gifts, quizzes, and much more.

Feeling stuck in marketing your coaching or creative business? Reach out to me at courtneyclucas.com to schedule your free strategy call!